a search marketing professional
Get in touch
miguel@migueldelarocha.com
+44 7966 930 595
My name is Miguel de la Rocha . I'm a search marketing professional based in London.
This site has some case studies from my varied work in "classical" marketing and business development, and also tells you a bit more about me personally
My blog and twitter feed are the bottom of page.
Thanks for stopping by!
MARKETING COMPANIES I'VE WORKED FOR
SOME GREAT BRANDS I'VE WORKED ON
I was born in Spain, bred in Portugal and "matured" in the U. K.. I live in Fulham, London, with my wife and two young children.
I like to run, normally along the Thames Walk between Putney and Hammersmith (click on the shorts to see the last run courtesy of one very clever iPhone app...). 
My hobbies also include playing keyboards, doing web stuff and cooking. .
I love Spanish food (as you might expect) and can tell you who serves the
best tapas in London
The pic on the left is Guincho beach, still one of the best places on the planet, close to where I grew up in Portugal.
Marketing requires you to be many things : creative and analytical, commercial and artistic, visionary and pragmatic.Marketing famously takes one term to learn, and a lifetime to master!
Some weird and wonderful product categories which I've worked on include detergents, fabric care products, soy sauce, frozen dim sum, toothpaste, breakfast cereals, children's wear, toys, and fast food. On the left are some key projects which I remember fondly and which I'd like to share .
"I know that half of my advertising budget is wasted, but I'm not sure which half". This classic quote is no longer as true as it once was! The internet has recently overtaken TV in the UK as the main advertising channel. Not only is it effective but it is also extremely accountable.
The web has changed the way people buy stuff and search marketing is the art and science of transforming online consumer demand into sales. I personally find it fascinating,
I've recently started working with Netcallidus, a leading UK Strategic Internet Marketing company in the field Search Engine Optimization (SEO) . If you're based in London and have an existing online business, or are about to launch one, we can help you .you improve your online business performance significantly
Working in the very commercial environment of brand licensing, years ago, first taught me the fundamentals of acquiring and managing clients and other valuable business development skills.
My salesmanship was then honed in later commercial client facing roles, and through collaborating with talented entrepreneurs .This is the one thing you can never get too good at!
Licensing is about making money from the brand equity built through massive media exposure (e.g. TV, film, sport, music), and taking the brand from screen onto the shelves!
I am proud to have worked for one of the world's top entertainment brand owners, Twentieth Century Fox, on fantastic TV and film brands including Ice Age, Garfield, Buffy, 24, Planet of The Apes, Family Guy, and not least The Simpsons.
Please Sponsor for the 10 K London Run : Charity Run for British Epilepsy Society
Fri, 04 Jun 2010 13:43:47 GMT
“Traditional” Advertising in London, by Google
Fri, 15 Jan 2010 22:31:13 GMT
Not content with dominating everything, including most of my waking moments (a bi product of working as a search engine marketer), being a global social phenomenon, and even having enough clout to make the Chinese sit up and listen, the good people at Google have decided to also do boring old-fashioned-bricks-and-mortar-paper-and-ink-large-format-outdoor-offline advertising (exhale!) to promote [...]
What Comes After The Noughties?
Fri, 01 Jan 2010 17:33:34 GMT
Everyone disagreed. The home made green Thai curry with the “ring of fire” special chili sauce had been served, and we were now free to collectively produce more inane New Year’s Eve banter. So, what to call it? Everyone agreed that The Eighties was the decade characterized by bad haircuts, crimes against fashion and pop songs with extended [...]
A map of Social Media, London style
Sat, 12 Dec 2009 17:34:17 GMT
I found this little gem by Jay Ball which maps out all the web 2.0 tools which marketers can use to reach audiences, all neatly segmented by Syndication. Interaction, Communication and Collaboration. Done in the style of a London tube map! Banner B2B Social Media Map View more documents from Jay Ball. Very cool, very accesible and very helpful. I admit I [...]
Old Mr Geriatric
Wed, 30 Sep 2009 22:53:40 GMT
Latest Kit Kat chunky campaign uses web slang to great (GR8) effect, driving home the fact that I’m old (LOL) and that marketers are communicating to a whole new generation of people who communicate primarily in acronyms and TXT EVRTHNG. Back in my day, we respected our elders, and we used vowels. Still this was perhaps the [...]
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@s_m_angelique why are you teething on behalf on Netcallidus?
posted 2 days ago -
@mattcutts the present time is the only one we really have. Regards from London
posted 2 days ago